Your business is worth more than you think — or less.
Time to find out.
Most small business owners don't know what their company is actually worth. Knowing your number changes what you do next — when to sell, what to fix, and where to focus. The more you know, the better your options.
Free • No Sign-up required
48% of owners plan to exit within three years. Most won't be ready.
Over 2 million small businesses will change hands this decade.
Only 30–40% will find a buyer. 78% of owners have no formal exit plan — and less than 20% are truly prepared to sell.
Do You Know What Your Business Is Worth?
Most owners don't — and it's the most important number you're not tracking.
In 5 minutes I'll give you a real SDE and EBITDA valuation — plus the specific levers that are driving your number up or down.
Whether you're selling in 1 year or 5 — knowing your number changes how you run your business today.
Free Small Business Valuation — Know Your Number in 5 Minutes
Engineered for clarity.
You've built something real. Let's put a number on it. Most valuation tools are built for investors. This one is built for the owner who wants to understand what they have — and what to do with it.
Built for service businesses — including HVAC, plumbing, electrical, roofing, landscaping, marketing agency, IT services, and graphic design companies.
Free Valuation
Built on the same methods buyers and brokers use
15 Questions
Results in under 5 minutes
Instant Results
A real valuation range, not a guess
Confidential
Your information is anonymous
Built for service business owners
Most valuation tools are built for investors or companies with full finance teams. Cervit is built for the owner of an HVAC company, a plumbing contractor, a roofing business, a landscaping operation, or any service business where the owner is the business.
Service businesses are valued differently than retail or manufacturing. Your multiple depends on recurring revenue, customer concentration, owner dependency, and how cleanly your financials tell the story. Cervit accounts for those factors specifically, not a generic formula that treats every business the same.
The result is a service business valuation that reflects how buyers in your market actually think about what you've built.
What your valuation includes
Your Cervit valuation is not a single number with no context. It includes:
- check_circleYour SDE (seller's discretionary earnings) and EBITDA, calculated the way buyers calculate them
- check_circleThe multiple range that applies to your business based on your trade, revenue size, and risk profile
- check_circleA breakdown of the specific factors driving your number up or down — maintenance agreements, owner dependency, customer concentration, revenue mix
- check_circleA plain-language explanation of what the number means and what would change it
Most owners who go through it learn something they did not know about their own business. That is how the agent is designed.
Common questions about business valuation
Most service businesses under $5 million in revenue are valued on a multiple of seller's discretionary earnings, or SDE. SDE is your net income plus your salary, personal benefits, and any one-time expenses added back. A buyer applies a multiple to that number — typically 2x to 4x for most service businesses — based on how predictable and transferable the earnings are. The multiple is where most of the negotiation happens.
Multiples vary by trade, revenue size, and risk profile. HVAC companies typically sell for 2.75x to 4x SDE. Plumbing and electrical run similar ranges. Roofing varies depending on revenue concentration and whether the work is residential or commercial. Landscaping depends heavily on recurring maintenance contracts versus one-time project work. Cervit applies the right range for your business type and breaks down exactly what is affecting it.
No. Most people who use Cervit are not planning to sell for two to five years. The value is in knowing your number now, so you can make decisions that build toward a better exit rather than scrambling to prepare in the final year. Knowing your number also changes how you run the business today.
The valuation is anonymous. You do not enter your name, your email address, or your company name to get a result. Cervit asks about your financials and business characteristics, not your identity. No account required.
SDE is the total financial benefit the business provides to one full-time owner-operator. You start with net income, then add back the owner's salary, personal benefits run through the business, interest, depreciation, amortization, and any one-time expenses. The result is a cleaner picture of what the business actually generates for the person running it. For most small service businesses, SDE is the number that drives the sale price.