Free Business Valuation Calculator
Know what your business is worth in under 5 minutes.
AI-powered. Anonymous. No signup. Built for service business owners who want a defensible number — not a guess.
Do You Know What Your Business Is Worth?
Most owners don't — and it's the most important number you're not tracking.
In 5 minutes I'll give you a real SDE and EBITDA valuation — plus the specific levers that are driving your number up or down.
Whether you're selling in 1 year or 5 — knowing your number changes how you run your business today.
Do You Know What Your Business Is Worth?
Most owners don't — and it's the most important number you're not tracking.
In 5 minutes I'll give you a real SDE and EBITDA valuation — plus the specific levers that are driving your number up or down.
Whether you're selling in 1 year or 5 — knowing your number changes how you run your business today.
How the Calculator Works
Built on the same methodology buyers and brokers use.
Most online business valuation calculators ask for three inputs and give you a single number. That number is almost always wrong — because business value doesn't come from revenue alone. Cervit's calculator works differently. It's an AI agent that asks up to 15 questions about your financials, revenue mix, customer concentration, team structure, and owner involvement.
It calculates two values — SDE (Seller's Discretionary Earnings) and EBITDA — and tells you which one applies to your business. Smaller, owner-operated businesses are valued on SDE. Larger companies with management teams in place are valued on EBITDA. The calculator applies the right multiple based on your industry, size, and risk profile, then explains what's driving your number up or down.
It takes about 5 minutes. You don't need to sign up. You don't need to enter an email to see your result. The number you get is the number the calculator produces — no gate, no bait-and-switch.
What the calculator measures.
Cash flow (SDE or EBITDA). We start with your earnings and add back items that skew the picture — owner salary, personal expenses run through the business, one-time costs, depreciation. The result is a clean number a buyer would actually value.
Revenue quality. Recurring revenue, maintenance agreements, and long-term contracts are worth meaningfully more than one-time project work. The calculator adjusts the multiple based on how predictable your revenue is.
Customer concentration. If one client represents 20% or more of your revenue, buyers discount. The calculator factors this in and shows you the effect.
Owner dependency. A business that runs without you is worth more than one that runs through you. The calculator measures where you sit on the owner-dependency spectrum and adjusts accordingly.
Team and operations. Documented processes, tenured employees, and transferable client relationships all lift the number. The calculator asks about each.
Industry-specific valuation guides.
The calculator works for any service business — but if you want to dig into what multiples your industry is trading at and what buyers specifically look for, we've broken it down by trade: